October 2019 to May | Texas
Implemented Salesforce B2B Commerce Cloud to enable online purchasing, quotes, and account management features to business partners, streamlining the traditional order processing through sales reps. Enabled reps with tools to improve remote customer engagement, critically timed during COVID-19 when they are unable to meet face to face as had been commonplace.
February 2020 to May 2020 | Tennessee
Worked with national parts dealer, retailer to design the architecture and planning for a digital commerce platform, requirements development and refinement, integration patterns and services design, SaaS/vendor fit analysis, cost and resource planning.
UX Architect/PRODUCT DESIGN
February 2019 to April 2019 | Atlanta
Worked with a large Federal Government agency leading research and ideation efforts around changing the way employees get work done through the bridging of physical space and online collaboration tools and resources. Activities include UX research, strategy and development of the content/information architecture.
September 2018 to January 2019 | London & Atlanta
As part of a massive consolidation of assets acquired by a major hotel/vacation properties chain, I provided expertise in assessing various current state technologies and teams, designed a modern architecture and proposed best practices and solutions to evolve into a world class organization capable of delivering improved and new experiences across digital channels.
Created and executed Assessment Framework of current assets (technology and people) and how to best leverage them through the consolidation efforts.
Provided strong recommendations for Content Management/Headless CMS, DAM, Frontend/Backend Development Frameworks, SDLC, including how to maximize a microservices architecture to build best-of-breed experiences.
February 2019 to March 2019 | New York & Atlanta
Devised a strategy and led the ideation efforts for reimagining the digital channels of a west coast renewable energy provider. Developed a new information/content architecture, empathy maps, experience maps and key user journeys.
SKAVA (an Infosys company)
Senior Director of Technology Solutions
UX & TECHNICAL ARCHITeCT
July 2012 to Present | San Francisco & Atlanta
Skava provides eCommerce solutions powering websites, apps, and other digital shopping experiences across mobile, tablet, desktop, in-store, and emerging channels for some of the world’s largest retailers.
Design and build mobile web, app and in-store retail commerce solutions for Apple, Macy's, Adidas/Reebok, Staples, Barnes & Noble, FTD, Kohl's, Sears/Kmart, GAP brands (including Banana Republic and Old Navy), LL Bean, The Children’s Place, Toys R' Us, JC Penny, Pete’s Coffee and more.
Responsible for the technical implementation and delivery of commerce-enabled mobile/tablet websites, apps, and in-store experiences.
Work with clients, designers and developers to build innovative, cutting edge solutions that scale under extreme stress, particularly from "Black Friday" through "Cyber Monday."
Analyze UX and real user performance and determine how they impact KPIs such as conversion rates and average order value (AOV) to help make good business and technical decisions.
Design platform features and RESTful services to deliver new capabilities to retail clients.
Implement location-based solutions using beacons, WIFI positioning, and Apple Indoor Positioning services to enhance mobile and kiosk experiences throughout stores aisles and at the point of sale.
Developed performance best practices to deliver highly scalable solutions. Standardize performance testing and monitoring procedures for identifying problems and course of action for resolution.
Integrate with dozens of 3rd-party vendors to deliver value-add services to customers. Integrations include a variety of ecommerce platforms, recommendation engines, ratings/reviews, targeted advertising, social media integrations, sponsored content and products, analytics, tag management, personalized search, A/B testing frameworks, session replay, interaction heat maps and others.
Built and led teams of experienced architects, developers and native app developers in San Francisco to better meet the needs of our clients and rapidly prototype solutions using cutting-edge mobile technologies.
Support the Sales and Marketing teams in working with prospective clients, producing industry point of views, white papers, patent applications and presales activities.
CHIEF PRODUCT OFFICER
MARKETSNARE (CIRRUS ABS)
March 2017 to January 2019 | Chicago & Atlanta
Cirrus ABS provides solutions that enable multi-location businesses to build their local online presence and marketing strategies. The MarketSnare local marketing automation platform provides marketers insight into their marketing efforts and gives them the tools and resources necessary to improve organic visibility, local engagement and online reputation.
Created the product vision, architecture and UX/UI design for the MarketSnare product.
Designed experiences that make complex processes and information easy to understand and simple to use.
Performed vendor fit assessment based on integration capabilities, extendibility and technical maturity.
Implemented operational improvements and modernizations across the organization.
MANAGER OF WEB AND MOBILE
Executive office of admin & Finance,
State of Massachusetts
October 2001 to May 2012 | Boston
Defined and managed the Software Development Life Cycle for in-house development of web and mobile applications, supporting 500K+ authenticating users and a revenue stream of $6B yearly.
Managed 15 web and mobile developers building custom applications on .Net, iOS (iPad/iPhone), Android, and Windows Mobile platforms. Implemented internal collaboration tools and processes to achieve efficiency, accountability and transparency.
Integrated online systems with legacy custom and COTS systems. Hired, trained, and evaluated technical professionals.
Reduced agency costs by developing self-service portals for state residents, businesses and tax professionals. Increased the rates and accuracy of electronic tax filings which reduced the cost of processing and customer service demands.
Designated Finalist for Governor's Award for Excellence in Public Service.
Lowered maintenance costs and aligned service operations across all Department of Revenue web applications by creating a common framework to drive fast and efficient establishment of security, data validation, personalization, state and session management, monitoring, branding and content management.
Designed extranet portal between Department of Revenue and Commonwealth Connector to facilitate the sharing of data and intra-agency collaboration to enforce compliance with the Massachusetts Health Care Reform Law.
Increased agency-wide collaboration and information sharing through the implementation of SharePoint 2010 Enterprise. Established the IT Governance surrounding the people, processes and technology required to support and enhance the platform. Coordinated cross-division data sharing and system integration strategies. Developed custom features to help support the agency's governance model and workflows.
SOA TECHNICAL LEAD
DEPARTMENT OF REVENUE, State of Massachusetts
October 2010 to May 2012 | Boston
Directed Service Oriented Architecture (SOA) implementation for one of the largest IT projects in state government. Responsible for establishing services governance, maturity roadmap, and technical capability required to centralize and consolidate business rules and enable business processes to utilize realtime information.
Collaborated with vendors and government bodies in the establishment of technical platforms and COTS implementations.
Established roadmap for the organizational change in terms of governance, resources and technology.
Defined the governance process for the Services Life Cycle and tools to manage it.
Identified and managed enterprise web services as a member of the SOA Review Board and Center of Excellence.
Drove organization changes required to implement Unified Process (UP) methodology while maintaining agility.
ADDITIONAL WORK EXPERIENCE
Raven Creations, Inc - Founder
StartLivingNatural - Director of Technology
MyCounsel.com - Creative Director, Developer
Monster.com - Software Developer/Designer
Razorfish - Software Developer/Designer
MOST VALUABLE PLAYER 2016
PRIDE & PERFORMANCE NOMINATION 2012
WebFile Mobile Apps for iPhone - Android - Windows Phone
MANUEL CARBALLO GOVERNOR'S AWARD
EXCELLENCE IN PUBLIC SERVICE FINALIST 2010
WebFile for Income
EXCELLENCE IN ACHIEVEMENT AWARD 2010
Cities & Towns Portal
EXCELLENCE IN ACHIEVEMENT AWARD 2009
WebFile for Income
MANUEL CARBALLO GOVERNOR'S AWARD
EXCELLENCE IN PUBLIC SERVICE FINALIST 2008
Health Care Reform Law
EXCELLENCE IN ACHIEVEMENT AWARD 2008
Healthcare Connector Portal
EXCELLENCE IN ACHIEVEMENT AWARD 2008